Monlisse —
Brand, Content & Digital Creative

CLIENT Monlisse

ROLE Content & Creative Designer

DURATION 2024-Present

DELIVERABLES Social｜Web ｜Video

Full-funnel creative execution for an independent luxury leatherware brand — social, editorial, digital, and video.

OVERVIEW

creative across every touchpoint.

Sole in-house creative for a Sydney luxury leatherware brand — owning design, production, and digital end to end.

    • Brand identity system

    • Banner & editorial design

    • Social static assets

    • Brand guidelines

    • Campaign mood board & brief

    • On-set art direction

    • Styling & prop selection

    • Video editing & colour grade

    • Page layout redesign

    • About Us, Collabs PDF

    • Information architecture

    • Banner & motion

    • Instagram content calendar

    • Post-sale close events

    • Media & PR outreach

    • Performance analysis

Social Content & Campaign Design

Monthly feed planning, graphic design, and AIGC campaign for a luxury leatherware brand.

Editorial Design

Seasonal lookbooks for print and digital — layout, typography, and art direction.

Website Redesign

Homepage redesign, banner series, and Shopify UX improvements.

Homepage Redesign

Problem

  • Sections lacked clear visual separation and hierarchy

  • Page was overly long with redundant content

  • No dedicated product showcase module

  • CTAs were unclear and easy to miss

  • Footer was sparse with limited navigation entries

Key Changes

  • Reduced page length by consolidating redundant sections for a tighter scroll experience

  • Added a dedicated product module to surface key SKUs directly on the homepage

  • Strengthened CTA visibility and placement throughout the page

  • Rebuilt footer with fuller navigation entries for improved site wayfinding

  • Established clearer visual separation between sections

Product Collection Redesign

Problem

  • Pure product grid with no editorial context — felt like a catalogue, not a luxury brand

  • Lifestyle imagery completely absent from the collection page

  • Brand aesthetic disconnected from the rest of the site

Key Changes

  • Introduced full-width campaign images between each collection's product grid, creating an editorial flow

  • Alternated between lifestyle photography and product display to balance aspiration with browsing

  • Added collection-level headers with descriptive copy to establish context before the product grid

  • Elevated the page from a flat catalogue layout to an immersive brand experience

Product Page Redesign

Problem

  • Product info and imagery competed for space with no clear visual hierarchy

  • No "You may also like" or cross-sell module to encourage further browsing

  • Footer was minimal with limited navigation options

  • Purchase CTA area lacked clarity and supporting trust signals

Key Changes

  • Separated product info panel (left) from image gallery (right) into a clean two-column layout

  • Standardised image gallery to a light background, maintaining aesthetic consistency across all shots

  • Added accordion-style product details (Size Guide, Product Care, Delivery, Warranty, etc.) to keep the page clean while surfacing key information

  • Introduced "You May Also Like" cross-sell module at the bottom to support product discovery

  • Rebuilt footer with full navigation across Help, Services, About, and Connect categories

Shoot Production &Creative Direction

Mood board to final shot — creative brief, styling references, and post-production direction.

Mood Board

Final Photography

Photography by Luke Dubbelde