ABC Tune

- is ABC Tune's innovative digital radio platform that enables users to customise and stream personalised audio content with a simple swipe gesture seamlessly.

TIME 10 weeks

TYPE Group Project

TOOL Adobe Suite | Figma｜Miro

ELEMENT Research | Brainstorming | User Journey | Wireframe flow | High fidelity

My Role UI / UX design | Art direction | Document design

INTRODUCTION

This project called ABC Tune, is an innovative digital radio platform that enables users to customise and stream personalised audio content with a simple swipe gesture seamlessly.

Challenges

  • Lack of engagement while listening

  • Loss of connection with radio station

  •  Unmet needs of young commuters

Aim and Objectives

  • Design a digital-first radio station interface focused on digital interaction and engagement.

  • Increase engagement and customise user experience by leveraging insights from user behaviour studies and audience preferences
    Change the way ABC's digital radio interface works to suit users as much as possible.

  • Create personalised experiences by focusing on how people like to consume digital content and adding new features and content that can be customised.

  • Maximise the use of user data to provide highly personalised recommendations without requiring excessive user input. This includes using information such as location, calendar events, and usage preferences.

Iteration Process

Design Outcome

Critical Reflection

The development of this digital radio interface project reinforced the crucial importance of iterative design and user-centric approaches. While our systematic methodology incorporating user research and persona development proved effective, we encountered significant challenges during the final prototype phase that highlighted the need for more frequent client communication. The cross-functional collaboration between UX research and UI design teams was particularly valuable, enabling us to create a more holistic user experience.

Our focus on personalisation features required careful balance with privacy considerations, demonstrating the complex interplay between user engagement and ethical responsibilities. The project's impact on the digital radio industry may set new standards, but its success ultimately stemmed from our commitment to continuous improvement and adaptability to user feedback.